Live Inside and Win the Ride – A VERY different Reality Show

The introduction of the ‘Live Inside and Win the Ride’ (LIWTR) competition has succeeded in transforming and remolding the face of reality shows in Ghana because of its unique nature and the fact that it has not been tried in the sub-region before.

The concept behind the LIWTR reality show is to bring together five individuals from different backgrounds across the country to endure sitting together in a five-sitter Renault Logan saloon car for a period of up to 40 days. Along that period, contestants would be evicted till there is one left. Whoever becomes the ‘last man standing’ walks away with the ride. But to emerge winner, all contestants must be tolerant, time conscious, cunning and most of all strategic to torment –without abusing- fellow contestants in order to get them out of the event.

As part of the rules of the competition, contestants have a 15 minute break every 3 hours during which they can do whatever they want. They are also allowed 2 hours on their phones per day. Based on these rules, a contestant faces eviction for lateness after breaks as well as abusing fellow contestants. A contestant may also voluntarily leave the car due to their inability to cope with the other car mates.

The competition started with Abdul Malik Jaberl, Setor Jinadu, Vittor Faustinus Komla, Sarah Ayim and Ernestina Fiah

The maiden edition of the competition organized by Global Media Alliance Broadcast Company (GMABC) ends today at the West Hills Mall, Weija. The reality show has made headway with massive followership on TV, radio, online and social media. A brand new Renault Logan salon car housing the contestants is parked within the foyer of the West Hills Mall at Weija.

Evictions So Far 

On the first day of the LIWTR, retired security officer Vittor Faustinus Komla, the oldest contestant, suffered a premature eviction for not reporting on time after a break.

The 61-year-old who was 10 seconds late after the first allocated 15-minute break in the competition, attributed his lateness to his failure to find his way back to the car at the West Hills Mall which cost him his chance of driving home the brand new Renault Logan. He lasted less than 24 hours in the captivating reality show which caused several of his fans to start a social media campaign to bring him back, but to no avail.

Abdul Malik Jaberl, a 27-year-old entrepreneur, was also disqualified after he brought an ‘unhygienic’ item into the car. He was kicked out of the competition after an investigation found him guilty of placing the ‘unhygienic’ substance in the car, an act which according to organizers was against the rules of the competition.

As it stands, three constants – Setor Jinadu, Sarah Ayim and Ernestina Fiah- remain in the Renault Logan car, each hoping to emerge the ultimate winner of the 40-day competition.

The Drama

Setor Jinadu, one of the remaining three contestants in ‘Live Inside and Win the Ride’ reality show vowed to kick out contestant Sarah Ayim from the competition but she failed to accomplish that.

Setor , considered by patrons of the event as the ‘bad boy’ of the completion had since day one pulled various stunts to make the others contestants very uncomfortable. His main target has been 23 year old model, Sarah Ayim

Setor , who had carved a niche for himself as the troublemaker of the reality show, has in the past five days pulled different stunts to make the other contestants as uncomfortable as possible. This time,his target happen to be the two ladies remaining in the competition.

“If I don’t know how to drive, my brother wouldn’t leave his car for me. When I am going out (with a car), they (family members) give me a strong warning not to mess up (with the car). Annoyance is the most important part of this contest. You need to work on your temperament to fit in this contest and I started with a bad temperament. My temperament can’t go to the extent of throwing blows but I can go verbally bad,” told the paper during a media interaction.

The young man who for some strange reason, considers himself a ‘ladies man’ resulted on sleeping naked in the car each night.

There was however confusion over who really is Setor’s girlfriend with over 3 beautiful ladies coming up to say he is their boyfriend. Setor on the other hand remained silent on who was actually his girlfriend or not.

Sarah on the other hand has remained firm throughout the competition, enduring all the stunts by her car mates to get her evicted. She said she had her own game plan to stay in the competition and eventually win the car.

To get things heated a bit, the family of Sarah moved to the West Hills Mall to warn Setor about his persistent tormenting of Sarah .

“If I have been courageous to live with them, I think the public has noticed it and they will help me to win. I have learned about time management, how to control temper, people with different attitude and those who want to stab you at the back,” Sarah shares her experience inside the car.

Ernestina who always took some minutes from her breaks to privately smoke some sticks of cigarette said she misses her 8-year-old daughter.

“I have found myself where they -Sarah and Setor- are before so being with them is like living with siblings.Trust me, it’s not been easy. I have missed my daugther so much and want to be with her,” Ernie shares her challenge.

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show is the first of its kind in Ghana, where contestants are expected to endure the pain and discomfort of staying in a car for at least 40 days. The show is also sponsored by Premium Motors with support from MTN Pulse, Mentos and New York Sizzle.

As the 40-day reality contest ends today, Sarah Ayim (model), Sector Jinadu (model) and Ernestine Mawuse Fiah (Hairstylist) are the only contestants left to demonstrate their fortitude for the Renault Logan.

Should any of them win the Renault Logan, here are what they propose doing with the brand new car; Setor disclosed that he would use it to serve orphanage homes, Ernie would run her hairstyle business with it while Sarah would use it to run her ticketing agency.

Patrons can follow the event on e.TV Ghana, YFM and Happy FM or join in on the conversation on social media with the hash tag #liveinside.

This post has already been read 700 times!