Graphic and 5 others adjudged the Top Brands of the year 2014

The Daily Graphic, the flagship newspaper of the Graphic Communications Group Limited ( GCGL), has been adjudged one of the six most valuable business brands of Corporate Ghana. Vodafone Ghana, Toyota Ghana, Melcom, TV3 Network and Total Petroleum Ghana were the other 5 brands that with Daily Graphic were ranked the top 6 most valuable brands in Ghana for 2014.

The 6 were awarded at the 3rd edition of the Top Brands Awards on 18th December,2014, held at the Aviation Social Center. The Top Brands Awards seeks to place Ghana’s brands on the global branding map.

Other categories apart from the top 6 valuable brands were top emerging brand, fastest growing brand, most promising brand and top brands. Wire Weaving Industries Ghana Limited, KIMO Home and Ostec an IT firm emerged as the top brands in their various industries.

Top emerging brands for 2014 went to 8 companies. They are Sasso products, Anointed Electrical Engineering Services Ltd, Techno Mobile, Rayal Bank, Surfline, AFB financial Ghana, Joy Dady from Joy Industries Ltd and Global Access. Meanwhile Techno Mobile was adjudged the most promising brand for 2014 while Sasso once again was crowned the fastest growing brand in the year 2014.

Best Brand Custodian Award 

In addition, Ing. Kenneth Ashigbey, Managing Director of Graphic Communications Group Ltd, was adjudged the Best Brand Custodian of the year 2014.

Messrs Ashigbey and John Tagoe, the Strategy Manager of the GCGL, received the awards at the event on behalf of the Company. Another significant and very important award went to Glico Group of Companies as the only insurance brand in Ghana to feature in the Top 40 Ranked most valuable business brands for 2014.

Building Brands 

The Chief Executive Officer of Premier Brands Ghana Mr. Eric Affaidu, in his welcome address told officials in corporate Ghana not to consider branding as an expensive exercise but as a valuable investment which always pays off in the future. Brands will be long remembered even when the organizations that build them die. If we do not build our products and services into brands, they will remain as commodities and dies off.

The keynote speaker for the occasion, Mr. Sylvester Phish, a Brand Expert and a Marine Engineer tasked businesses to put up positive and consistent attitudes that work for their brands and enhance the delivery of the brand promise

In a speech, Ing. Ashigbey commended the organisers and dedicated the two awards to God and Team Graphic for working so hard to bestow on the company such laurels.  He tells Citi Business News what led to them winning the award.

“This is a celebration of Graphic, it’s no wonder that Graphic has grown beyond a brand and is now a love mark. This is a brand that defines its category. The two awards were a celebration of the team we have at Graphic. This is a team that wants to constantly excel and also that believe that their destiny and wellbeing is tied to the brand and the company. So for team Graphic if the brand is doing well then we will also do well.”

Kenneth Ashigbey thanked the board, management and the entire staff of the Graphic Group for their hard work which has made the Daily Graphic a strong love mark.”

The latest awards confirm the GCGL’s commitment to excellence, leadership, technology and innovation that make the company a symbol and model for others in the country.

 Graphic awards

Earlier this year, the GCGL won four awards, including an international one: the QUDAL-Quality meDAL Award. The rest are Greatest Brand in 2014, Newspaper of the Year and the CIMG Silver Jubilee Celebrated Brand – Daily Graphic.

Also, the company last year won four reputable awards in three months (August-October 2013), one of which was an international award. They were the International Star Award for Quality (Gold Category), Chartered Institute of Marketing Ghana (CIMG) Media Organisation of the Year (2012), Best Organisation in Rewards Management Practice (2013) and the Most Outstanding Media Brand (Democratic Governance for the Daily Graphic)

Premier Brands Ghana is an organisation that conducts research into organisations, brands, their products/services, as well as individuals relating to brand performance and quality.

– See more at: http://graphic.com.gh/news/general-news/35861-graphic-others-win-most-valuable-brands-awards.html#sthash.fWq4Mhey.dpuf

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