Give your top performers the dull jobs

It’s unorthodox, but to continuously improve your organization and get the most of your high performers, give them boring work. As companies grow, they develop mediocre processes that get work done, but no one wants to do these dull jobs. That’s why they need your best people. Your high performers are likely the only ones who can come up with solutions that challenge the inefficiencies, reinvigorate the process, and create new opportunities. Your stars may not want to work on these issues, but it is your job to get them excited about transforming the dull, boring—and essential.

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